Dove - Anti-Aging For Kids

Young Ones I 2024 
 Gen Z’s obsession with youthful appearances has reached a younger audience, and kids as young as seven now use anti-aging skincare. This not only damages their skin, but also their self-esteem, and perception of beauty. Kids’ obsession with anti-aging is aging them. But what will the world look like in 20 years if kids as young as seven are already worried about how they look? 
Dove releases Anti-Aging for Kids: an empty jar, because the product shouldn’t exist. We want to break unhealthy beauty standards in a disruptive way, and work as a conversation starter for parents and their kids.
 
Let’s give anti-aging a new meaning for future generations: Let kids be kids.