Fanta - Fantastick

Young Ones I 2024 Fanta wants to reach Gen-Z teens. It is a well known fact that, during puberty and adolescence, most teens sweat. And smell. Additionally, teenagers are more stressed than ever. Stress raises your body temperature resulting in even more sweating. But how grateful is it that oranges, specifically their peels, naturally neutralize odors and reduce sweat. That’s why we introducing The FantaStick. Partnering with Axe, Fanta develops a deodorant infused with ecological orange powder that will help all sweaty teens smell like delicious oranges all day.  In an outdoor campaign, ads will be placed in the most smelly of areas, like garbage stations and public bathrooms. At the click of a button, the ads will release the FantaStick scent, transforming the areas into orange heaven.