GoMore - Glöm inte att berätta om oss

GoMore is an European platform where individuals can rent out their cars. However, there is a problem: Swedes are not aware of GoMore's existence. Currently, there are 5 million cars in use in Sweden, of which only 7000 are registered with GoMore. Since our cars are part of our identity, everything from color to license plate makes it easy to identify who the car belongs to. But what will happen if you you see a car you recognize in a place it shouldn't be? To increase awareness, we have developed the concept ”Glöm inte att berätta om oss,” which highlights the unfortunate consequences that can arise if you forget to tell your surroundings that you are a user of GoMore. The campaign will be run through radio spots, which can be enjoyed in the car or down here: