Herbert - Creative Innovation

Eating meat is one of the biggest problems for the climate. And with an estimated 600-900 million dogs worldwide, mostly fed with meat-based food twice a day, the carbon pawprints are huge. 
 Even the most environmentally conscious vegans and vegetarians feed their dogs meat. The reason is a concern about whether the dog will thrive on a vegetarian diet, the so-called 'Vegetarian Dilemma'. However, recent studies show that vegetarian dogs actually can be healthy. 

If dog owners could receive regular updates about their dog’s health, transitioning to a plant-based diet would be much safer and easier. Herbert - the chewing toy that analyzes your dog’s saliva to keep track of its health, ensuring anxious dog parents that their pet is thriving, even on a plant-based diet. Herbert connects to your phone via Bluetooth, providing weekly updates on your dog’s health through the app. It encourages dog owners to skip dog food containing meat, keeping both the dogs and the planet healthy.