NotCo - NotCompletlyOver

Young Ones I 2024 What happens to the world when hangovers cease to exist? When NotHangover hits the market, a lot of companies, whose sole purpose is to remedy hangovers, will go out of business. But fear not! NotCo is here to help.  In the campaign ‘NotCompletely Over’, we play with the idea of alcohol and hangovers being driving many companies' origins. For example, Burger King fast food remedies hangovers, and Ray-Ban’s sole purpose is to combat hangover-induced light-sensitivity. In an ironic launch campaign, we contact companies whose services will no longer be needed in this new hangover-free world. To help them stay in business, we present new, outrageous uses for their products. With targeted ads outside their HQs, we make sure they get the memo. The ads mimic the color schemes of the targeted companies. This tactic aims to capture the attention of both the company and the public by creating a sense of familiarity and leveraging an already established aesthetic.